Company History
Wilhelm Mast founded our company in 1878 in Wolfenbüttel. But who knew that Mast-Jägermeister originally manufactured vinegar? Or that we had an elaborate portfolio of around 40 products well into the 1960s?
Our company’s history is almost as bold and unconventional as the Jägermeister brand itself – a small family business that went on to write an international success story and carve out a home in countless places around the world. The common theme throughout the years is our masterful balance of tradition and innovation. We’ve always stayed true to our roots and our core values, while also daring to break new ground over the decades.
1878
Wilhelm Mast opens his factory in Wolfenbüttel.
1917
Curt Mast takes over the company from his father Wilhelm. 
1922
Vinegar production ceases and the company turns its focus to wine and spirits. 
1934
After years of perfecting his formula, Curt Mast creates the Jägermeister recipe – still a secret to this day. 
1936
Fascinated by exceptional product quality, Curt Mast develops and launches additional spirits over the years. 
1952
Günter Mast, the nephew of Jägermeister inventor Curt Mast, joins the family company as an authorised representative. 
1958
As the successful company grows, it moves from the former Jägermeister headquarters to a new building on Hermann-Korb-Straße. 
1964
A decision with profound consequences... 
1970
The company changes its name to W. Mast Kommanditgesellschaft Jägermeister-Spirituosenfabrik. 
1975
The US importer Sidney Frank signs his first distribution agreement with Jägermeister. 
1987
The company is restructured to become Mast-Jägermeister AG. 
1996
A new Jägermeister filling plant opens in Kamenz, Saxony. 
2000
2000 International exports have become increasingly important since the 1990s. 
2006
Renewed commitment to Wolfenbüttel: around 50 million euros are invested in administration and production. 
2013
For the first time since the 1960s, new products are added to the portfolio, under the Jägermeister brand. 
2014
Mast-Jägermeister SE’s first overseas subsidiary opens in Camberley, United Kingdom. 
2015
Mast-Jägermeister SE takes over its US importer, Sidney Frank Importing Company, and establishes a subsidiary in the United States – Mast-Jägermeister US. 
2017
The filling facilities at Jägermeister headquarters are completely relocated to the Linden plant. 
2018
In its domestic market, the company establishes an independent sales and marketing subsidiary. 
2018
Mast-Jägermeister SE invests in the Hamburg spirits manufactory GIN SUL. In the same year, the company establishes its innovation and investment unit M-Venture. 
2019
In April 2019, Mast-Jägermeister SE takes over the distribution units of its long-time distribution partner Rémy Cointreau in the Czech Republic and in Slovakia. 
2020
Mast-Jägermeister SE becomes the worldwide exclusive distributor of Teremana Tequila.